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Tag: Smell

9 Ways to Improve Your Memory

by Jonas Blake on Aug.14, 2009, under Mind Upgrade

thinking-girlIf you are having trouble with your memory, or just want to study more efficiently for that big test, check out this list of 9 ways to improve your memory.

Also, check out the video about it from Howcast, here.

1) Play games

Puzzle games like Sudoku or crossword puzzles stimulate the brain and help you develop new neural pathways.

2) Drink grape juice

Drinking 8 oz of purple grape juice (or anything else high in antioxidants) per day, can improve your memory by up to 20%.

Note: Organic fruits and vegetables have up to 40% more antioxidants than conventional produce…spring for organics.

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7 Steps to Branding Success: Step 7 - All five senses

by Jonas Blake on Jun.04, 2009, under Social Upgrade

girlsmellSight and hearing are easy. But in order to really connect on an emotional level with someone, you need to do more. Memories are usually connected with a particular sensory input, and that type of sensory input will most easily trigger that memory. Since the goal of branding is to be remembered, and stand out, the more senses you can attach to your brand, the higher the chance you will be remembered.

Also, if you pay attention to the “other” senses, (touch, smell, taste) you will have more control over what you are remembered for. You may have the best presentation, and a great product, but if your clients only remember you body odor, or even only that you shake hands strangely…well, you missed your goal. By thinking about all five senses, you can make sure that your clients’ entire experience with you is reinforcing your brand.

The sense of smell, in particular, has an incredibly powerful effect on memory and emotion, and is often overlooked when marketing.

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