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How We Cheat: The Failures of Intuition

by Jonas Blake on Jun.02, 2010, under Mind Upgrade

Once again behavioral economist Dan Ariely, author of Predictably Irrational, asks why we do what we do. In this lecture for TED, Dan Ariely describes a series of very interesting social experiments that try to find out how and why we cheat, and explores the implications of the results. He focuses on Enron, and the cheating that happened there, but he also applies the results across the rest of the stock market, and on our personal lives.

If the video does not work, you can also find it here, at TED.com.

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